Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio



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  • principal-news-tdc2022-v4

    3 times winner at The New York’s Type Directors Club Award


    This year, Principal won 3 prestigious TDC Awards in New York.

  • Livre-ProcessThree.jpg

    The Brand Identity – The Process Three


    The Process Three houses ten fascinating, discerning and aforethought identity projects from the graphic design industry, with a selection of iterations and workings that led to their final outcome.