Client
Théâtre Prospero
Services
Campaign
Art direction
Motion design
Sector
Arts & culture
With the aim of making theatre accessible while remaining daring, Prospero has positioned itself as a radical and popular establishment. With its varied programming, the issues of today's theatre and the fundamental issues of our world, they question conventions.
We've also adapted the Prospero website to this season's identity.
The 2022-2023 season marks a turning point for Théâtre Prospero. For the first time in eleven years, it welcomes two new co-directors with a renewed vision and a desire to make theatre both accessible and daring, radical and popular.
The campaign for the 2022-2023 season aims to reflect the institution’s creative process, based on an experimental and surprising approach that challenges conventions and constantly explores new forms.
The visuals for the shows are based on portraits created by Mélissa Gamache, on which we intervened physically and which were then photographed again. These interventions were born from close collaboration with the theatre’s artistic director, to create images conceptually aligned with the various shows and the theatre’s vision.
We also updated the graphics and typography to signal a whole new era at Prospero. As a result, the theatre’s website now better reflects the colours and atmosphere of the current season.
Credits
Creative Direction: Bryan-K. Lamonde
Art Direction: Julien Hébert
Design: Julien Hébert
Graphic production: Dominic Baron-Chartrand
Project Management: Justine Crépeau-Viau
Account Direction: Mathieu Cournoyer
Photography: Mélissa Gamache
Hairstyling & Makeup: Patrizia Mancini
Typefaces
Century Schoolbook Monospace by Morris Fuller Benton
Futura by Paul Renner
Superpose by Julien Hébert
Awards & Mentions
IDÉA 2023, Grand prix, Gold
ADCC 2023, Silver, Bronze
