Papier 2019

Ensemble papeterie Papier 2019


Branding, Campaign, Print, Web

Habillage entrée extérieur Papier 2019
Catalogue Papier 2019
Entrée de la foire Papier 2019 habillage
Détails billets Papier 2019
Habillage extérieur Papier 2019
Oriflamme Papier 2019
Invitations VIP Papier
Papier Dépliant et invitation VIP
Interface Papier sur iPhone
Habillage Papier 2019 Grand Quai Vieux Port Montréal

The event had presented works on paper for more than twelve years. In 2019, for the first time in its history, the Montreal fair opened its doors to new media. It was therefore this campaign’s objective to include in the existing and established visual communications system a design variant that would signal the addition of sculpture and oil on canvas.

Principal supported the Papier event and identity for several years. The design system that was developed allows for maintaining visual consistency from one edition to the next. Unlike prior editions, in which the image was created from pure colours and rectangular blocks, the visuals from the last campaign were produced from colour gradients. This addition meant to convey the diversity of new media and, in a subtle move, enabled us to maintain Papier’s strong identity while heralding its new direction.


Creative Direction: Bryan-K. Lamonde

Design: Marie-France Gaudet

Development: Bruno Cloutier

Account Direction: Mathieu Cournoyer


Neue Haas Grotesk by Christian Schwartz

Award & Mention

IDÉA 2020, Bronze