Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio

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  • review2022

    Review of the Year 2022

    12.31.22

    We would like to share with you a brief look over the remarkable year we’ve just gone through.

  • ADCC-trophés

    Principal named Design Studio of the Year by the ADCC

    11.24.22

    Last November, Principal was named Design Studio of the Year by the Advertising & Design Club of Canada (ADCC).

  • DSCF9917

    A Felix for the cover of the year at l’Adisq

    11.09.22

    The album CRASH by Les Louanges, won a prestigious Felix for the album cover of the year at the Gala de l’Adisq last November 2.

  • principal-new-adcc-talk

    Talk on Quebec design in Toronto

    07.18.22

    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio