Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio

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  • principal-new-adcc-talk

    Talk on Quebec design in Toronto

    07.18.22

    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

  • Principal-CRASH-CoverImage (1) copy

    Principal wins the Design Grand Prize at the Idea 2022 competition

    06.20.22

    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week

    04.27.22

    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

  • principal-news-tdc2022-v4

    3 times winner at The New York’s Type Directors Club Award

    03.22.22

    This year, Principal won 3 prestigious TDC Awards in New York.