Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio



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  • principal-new-adcc-talk

    Talk on Quebec design in Toronto


    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

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    Principal wins the Design Grand Prize at the Idea 2022 competition


    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week


    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

  • principal-news-tdc2022-v4

    3 times winner at The New York’s Type Directors Club Award


    This year, Principal won 3 prestigious TDC Awards in New York.