Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio

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  • Principal-CRASH-CoverImage (1) copy

    Principal wins the Design Grand Prize at the Idea 2022 competition

    06.20.22

    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week

    04.27.22

    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

  • principal-news-tdc2022-v4

    3 times winner at The New York’s Type Directors Club Award

    03.22.22

    This year, Principal won 3 prestigious TDC Awards in New York.

  • portrait-bryanklamonde

    Jury pour le concours de design Idéa

    02.13.22

    Last February, our creative director and associate Bryan-K. Lamonde was selected to form the jury of the most important design competition in Quebec.