Client
The Power Plant
Services
Digital strategy
Web design
Development
Campaign
Sector
Arts & culture
The Power Plant is a renowned Canadian institution located in the heart of Toronto, dedicated to contemporary art. For over 35 years it has been devoted to reflecting on important issues and establishing connections with local and international communities through contemporary art.
The redesign of the website was a great opportunity to introduce new graphic tools and a refreshed brand to match the Power Plant's future position.
Accessibility is a top priority. A side pull-down menu is always at your side, whenever you need it.
Rich in content, a new section entitled Learn & Explore embodies the Power Plant's essential mission as an inclusive community center for exploring art and ideas.
Principal was commissioned to design a new digital platform by the institution’s strategic objectives. Rigorous strategic work was carried out to identify the new opportunities and challenges that The Power Plant faces.
The website design emphasizes typography, layout and the relationship between images and text, offering a seamless and engaging experience in line with what is offered within the gallery. The platform also provides access to an archive of past and current exhibitions, as well as rich and diverse editorial content.
Credits
Creative Direction: Bruno Cloutier
Art Direction : Julien Hébert
Web Design: Nick Losacco, Julien Hébert
Development: Jules Renaud
Project Management: Justine Crépeau-Viau
Technology Direction: François Morin
Account Direction: François Morin
Video: Pierre-Alexandre Guay
Typefaces
Centra No2 by SharpType
Aktual by Formula Type
Award & Mention
IDÉA 2023, Bronze
thepowerplant.org
