UQAT

For more than forty years, UQAT (Université du Québec en Abitibi-Témiscamingue) has helped shape the regions it serves through education, research and innovation. With campuses, specialized centres, schools, and distance learning programs across the territory, the university has always fostered strong relationships with Indigenous communities.

Connection to the land has always defined UQAT. Yet as the university expanded, its brand expression struggled to reflect its growing impact and unique place within Québec’s university network. We were tasked with bringing that unique identity to the forefront.

We began with a simple premise: UQAT doesn’t just teach, it builds. It builds expertise, strengthens communities, and shapes industries. Driven by its students, researchers, alumni, and partners, UQAT acts as a catalyst for growth. This idea of a university for builders anchored our entire brand strategy.

The new visual identity turns this concept into a distinct, adaptable system. Bold typography creates a bold, consistent voice across touchpoints, backed by clean and legible compositions. Built on a modular framework inspired by assembly and construction, the system adapts seamlessly across formats while maintaining brand recognition.

The colour palette and textures draw from the land and culture of Abitibi-Témiscamingue and Northern Québec, reflecting UQAT’s deep connection to the territories it calls home. Photography highlights the people who bring the university to life, including students, alumni, faculty, researchers, and partners. Together, they give tangible form to a university built by its own community.

More than a visual refresh, this system functions as a living platform across UQAT’s entire ecosystem. It shines a light on the university’s distinct identity: deeply rooted in the land, and driven not only by the knowledge it shares, but by what its community actively creates.