Exposition Plural 2023


Branding, Web
Museum & Gallery

Affichage urbain Plural 2023
Interface web Plural 2023 sur ordinateur portable
Détails carte postale Plural 2023

A sober, flexible graphic system designed to highlight the diversity of mediums and artistic expressions presented at the show.

Carte postale Plural 2023
Sac Plural 2023

A dynamic web platform offering user-friendly access to the event's program and to all the works on display, facilitating potential acquisitions.

Interface web Plural 2023 sur ordinateur portable
Combinaison iPhone et dépliant Plural 2023

This visual identity extends consistently from the online platform to the on-site experience at the show, creating a seamless experience from one medium to the next.

Exposition Plural 2023
Forum Plural 2023
Détails foire Plural 2023
Dépliant Plural 2023
Habillage extérieur Plural 2023

Formerly known as Papier, Montreal's largest contemporary art fair has undergone a major transformation, giving birth to Plural. The fair now celebrates a wide diversity of artistic mediums, from paper to sculpture, digital art to installations.The new identity is modulated to the rhythm of playful yet minimalist typographic compositions, keeping the spotlight on the artworks while echoing the festive character of the fair.

The pair of parentheses symbolizes an open canvas brimming with endless artistic possibilities. It represents a space where artists and art enthusiasts converge, transcending boundaries and embracing the richness of creative expression. Plural helps users experience the vibrant tapestry of contemporary art, where every parenthesis holds the potential for awe-inspiring work.


Creative Direction: Bryan-K. Lamonde

Web Creative Direction: Bruno Cloutier

Design: Julien Hébert, Mali Savaria-Ille

Web Design: Nick Losacco

Development: Jules Renaud

Project Management: Justine Crépeau-Viau

Technology Direction: François Morin

Account Direction: Mathieu Cournoyer


Pantasia by Wei Huang

Rhymes by Maxitype

Awards & Mentions

ADCC 2023, Silver

IDÉA 2024, Gold, Bronze