Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio

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  • ADCC-trophés

    Principal named Design Studio of the Year by the ADCC

    11.24.22

    Last November, Principal was named Design Studio of the Year by the Advertising & Design Club of Canada (ADCC).

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    A Felix for the cover of the year at l’Adisq

    11.09.22

    The album CRASH by Les Louanges, won a prestigious Felix for the album cover of the year at the Gala de l’Adisq last November 2.

  • principal-new-adcc-talk

    Talk on Quebec design in Toronto

    07.18.22

    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

  • Principal-CRASH-CoverImage (1) copy

    Principal wins the Design Grand Prize at the Idea 2022 competition

    06.20.22

    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.