Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio

Services

Diary

See all
  • portrait-rolfharder

    Design Portrait : Rolf P. Harder

    11.15.23

    Portrait of a designer originally from Germany who migrated to modern Canada and was seduced by the promises of a nation in the midst of cultural expansion.

  • Principal-TheGund-Outdoor-Logo-Square

    A new strategic direction for The Gund

    09.12.23

    The Gund (previously Gund Gallery) at Kenyon College in Ohio has launched its new brand identity, designed by Principal.

  • IDEA 2023 - Post

    IDEA Awards 2023

    06.08.23

    Principal wins the design grand prix for the second year running.

  • review2022

    Review of the Year 2022

    12.31.22

    We would like to share with you a brief look over the remarkable year we’ve just gone through.