Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio



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    Principal wins the Design Grand Prize at the Idea 2022 competition


    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week


    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

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    3 times winner at The New York’s Type Directors Club Award


    This year, Principal won 3 prestigious TDC Awards in New York.

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    Jury pour le concours de design Idéa


    Last February, our creative director and associate Bryan-K. Lamonde was selected to form the jury of the most important design competition in Quebec.