Principal is a Canadian strategy and design firm that helps organizations define and express their identity.About the studio



See all
  • principal-gundgallery-square

    Gund Gallery selects Principal for repositioning


    Principal begins a collaboration with the prestigious Gund Gallery, located on the campus of Kenyon College in Ohio State, USA.

  • review2022

    Review of the Year 2022


    We would like to share with you a brief look over the remarkable year we’ve just gone through.

  • ADCC-trophés

    Principal named Design Studio of the Year by the ADCC


    Last November, Principal was named Design Studio of the Year by the Advertising & Design Club of Canada (ADCC).

  • DSCF9917

    A Felix for the cover of the year at l’Adisq


    The album CRASH by Les Louanges, won a prestigious Felix for the album cover of the year at the Gala de l’Adisq last November 2.