|Service||Campaigns, Print, Web|
|Sector||Theatre & Performance|
Following the visual identity we established in 2017, the 2021-2022 campaign aims to reflect the institution's creative process based on an experimental, daring, and surprising approach that challenges conventions and constantly explores new forms.
The rigorous typographic system is interspersed with rhythmic empty spaces to add tension to the compositions. The photographs depict the actors and actresses through a distorted lens, referring to the recurring theme of the conscious and the unconscious. Everything is supported by abstract and arbitrary shapes that act as a colourful, attractive element in the campaign and that unite the different shows of the season.