Privacy policy & Terms of use

Scope and application

This Privacy Policy describes Principal’s practices with respect to the collection, use and disclosure of personal information by Principal and it applies whenever you interact with Principal, including when you visit the website www.principal.studio (the “Site”), purchase products on the Site, engage with Principal on social media, or otherwise participate in or use any programs or services Principal may offer, such as promotional activities and contests. This Privacy Policy is also established for the benefit of the members of the Principal group, its suppliers and subcontractors.

Definition of “personal information”

When used in this Privacy Policy, and consistent with applicable Canadian data protection laws, personal information means “any information about an identifiable individual”. This may include, for example, your name, birth date, address, e-mail address, purchase history, payment information, and information relating to your account with us. It may also include other types of more technical information such as website visitors’ IP addresses, browser history (pages accessed, date of access, location when accessed), but only when this information can identify you as an individual. Personal information that is aggregated and/or de-identified and cannot be associated with an identifiable individual is not considered to be personal information.

What type of personal information does Principal collect and how?

Principal limits the collection of personal information to what is reasonably required to fulfill the purposes for which it was collected. Principal collects personal information directly from you, from other sources, through online technologies (such as when you are interacting with us through the Site) or otherwise with your consent or as required and/or permitted by law. Principal collects personal information in the following ways:

Directly From You

You may provide personal information to Principal by mail, by email, over the telephone, through the Site or in any other direct manner.

For example:

Principal collects the information you provide when you contact Principal with an inquiry, contact customer service (including through the chat feature on the Site), complete a satisfaction survey or contact Principal through social media.

Principal collects the information you provide when you create an account on the Site or sign up for a newsletter and when you make a purchase.

Principal collects information about your transactions on the Site, for instance when you make a purchase.

From Other Sources

Occasionally, Principal may receive personal information from other sources. In these cases, Principal receives your personal information from these other sources with your consent or if the law requires or permits Principal to do so.

Online Technologies

Principal collects information about your transactions on the Site, for instance when you make a purchase.. Principal may collect certain types of information electronically when you interact with the Site, emails, social media accounts, online advertising, or through technologies. This information helps Principal understand what actions you take on the Site and allows the Site to work correctly.

For example:

Principal may use information about your purchase on the Site to provide you with interest-based advertisements based on your purchasing profile; and

Principal may collect, combine and categorize your personal information on an aggregated basis to identify purchasing patterns to help it analyze its business activities in order to better serve customers.

The technologies and services used by Principal include:

Cookies, which are small text files that are saved on your computer when you visit a website so that information can be saved between visits, such as your login credentials or language preferences. For example, cookies allow you to log in quickly when you visit the Site.

Web beacons, and single pixel gifs, which are small image files that have information about you, such as your IP address, that can be downloaded when you visit a website or open an e-mail. This allows Principal to understand your online behaviour, monitor its email delivery, and provide you with interest-based advertising. These tools also allow Principal’s third-party tracking tools to gather information, such as your IP address, and provide this back to Principal in an anonymized, aggregate form (i.e. in a manner that prevents it from identifying you personally). Aggregate information refers to personal information compiled and expressed in a summary form where no personal identifiers are included.

Other technologies, such as analytics engines, which pull usage data from multiple sources and help manage and collect this data to use for personalization, interest-based advertising, customizing content and other methods to gain insights into Principal’s customers’ needs and preferences. For instance, Principal uses Google Analytics which allows it to see information on user website activities including, but not limited to, page views, source and time spent on the Site. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt out of Principal’s use of Google Analytics by visiting the Google Analytics opt-out page.

Through these technologies, Principal may collect personal information as follows:

Third-Party Social Networks.

Third-party social networks that provide interactive plug-ins to enable social network features (e.g., to connect to Facebook) on the Site may use cookies to gather information on your use of the Site. How this collected data is used by a third party is dependent on the privacy policy of the social network, which is available on the appropriate parties’ website. Principal encourages you to review the privacy policies of third parties as well. Third parties involved may use these tracking methods such as but not limited to cookies to achieve their own business goals and purposes by relating and combining information about your usage of the Site to any other personal information they may have collected on you. Principal may also obtain and use analytical and statistical information from third-party social networks to help it measure performance and effectiveness of content displayed by Principal on social networks, for example, by measuring impressions and clicks on the content Principal promotes.

Google Ads

Principal uses Google Ads Remarketing to advertise Principal across the Internet and to advertise on third-party websites (including Google) to previous visitors to the Site. Google Ads remarketing will display ads to you based on what parts of the Site you have viewed by placing a cookie on your web browser. It could mean that Principal advertises to previous visitors who haven’t completed a task on the Site or this could be in the form of an advertisement on the Google search results page, or a website in the Google Display Network. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is only used to indicate to other websites that you have visited a particular page on the Site, so that they may show you ads relating to that page. If you do not wish to participate in Principal’s Google Ads Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.

Online Interest-based Advertising.

Principal may also allow a limited number of trusted third parties to install cookies on your hard drive from the Site. The Site may include third-party advertising and links to other websites which may be used to generate personalized advertisements. Personalized ads, sometimes referred to as interest-based or behavioral ads, are ads based upon information about you, such as your page views on the Site, your information requests or purchases on the Site. Principal does not provide any personal information to advertisers or to third party sites that display interest-based ads on the Site. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content displayed on the Site are part of the group that the ad or content is directed towards. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on the Site directly to your browser. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. Principal does not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. You can also generally opt-out of receiving personalized ads from third-party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada. Please visit the DAAC opt-out page for more information.

You may delete or disable certain of these technologies at any time via your browser. However, if you do so, you may not be able to use some of the features on the Site.

How Principal uses personal information?

Principal may use your personal information to provide you with its products, programs and services, to manage its business operations, to communicate offers and information it thinks might interest you, to generally enhance your customer experience, and as otherwise permitted or required by law. Principal uses your personal information with your consent or as permitted or required by law, and for the following purposes:

Providing the Products, Programs and Services you Request Principal may use your personal information in order to provide its products, programs or services, for instance:

to process and fulfill your purchases;

to process and answer your inquiries or to contact you in order to answer your questions and/or requests;

to enable your participation in contests, promotions, surveys or chats, as applicable;

to manage your registration to Principal’s newsletters or other communications;

to determine your eligibility for a product or service;

to take instructions from you;

to create, administer, and maintain your account.

Managing Commercial Activities Principal may use your personal information to manage its business, for instance:

to authenticate the identity of individuals contacting Principal by telephone, electronic means or otherwise;

to notify you of changes to your account or the Site’s services, terms, conditions or policies and to provide you administrative messages, updates, legal notices, technical notices or security alerts;

for internal training and quality assurance purposes;

to deploy and manage its information technology applications and systems, including managing the Site;

to manage and facilitate the use of the Site, which may include using cookies and other similar technology;

to protect Principal and third parties from errors and fraud;

to monitor and investigate incidents and managing claims;

to maintain Principal’s commercial activities;

to meet Principal’s contractual, legal and regulatory obligations.

Marketing and Advertising

Principal may use your personal information to market its brands and products, which it believes may be of interest to you. Principal uses your personal information to place you in general interest and purchase categories, which helps it determine what types of advertisements may be of interest to you and then serve you with these advertisements. Principal may draw inferences from items you purchase online and use these inferences to gain insights into how well its products sell to a certain general interest group. Principal may conduct marketing and advertising in a variety of ways:

by communicating with you by email, telephone, or direct mail;

by delivering advertisements relevant for you on the Site;

by customizing the content you see on the Site; and

by providing personalized products and communications as well as product recommendations to customers.

If you no longer wish to receive commercial electronic messages, please follow the unsubscribe directions provided in every commercial electronic message.

Conducting Market Research and Data Analytics

Principal may use your personal information in order to conduct market research and data analytics by tracking and analyzing current or previously collected information for the following purposes:

to improve or develop new products, services, programs, promotions, contests or events, and to better understand its customer base and behaviour;

to manage and develop its business and operations;

to improve its products, the Site and other programs or services it may offer;

to understand customer needs and preferences and customizing how it tailors and markets products, programs and services to its customers based on their interests;

to measure the effectiveness of its marketing; and

to understand how visitors interact with the Site and ensure they work correctly.

When possible, we will use your information in an aggregated and/or de-identified format.

How Principal shares personal information?

Principal may share your personal information within Principal’s group of companies and with service providers (companies operating on its behalf, including advertising service providers) for the purposes described in this Privacy Policy and in accordance with applicable law. Principal does not sell your personal information to any organization or person; the only exception to this would be if Principal sells or transfers any part of its business. Principal will not share your personal information with any non affiliated third party without your prior consent, other than as provided in this Privacy Policy or as otherwise authorized by applicable law.

Within Principal

Principal may share personal information within the Principal group of companies (i.e. between its affiliates and subsidiaries) for the purposes described in this Privacy Policy. This allows Principal and its affiliates and subsidiaries to comply with applicable laws, regulations and requirements and ensures that your information is consistent, accurate and up-to-date. In addition, it increases the quality and relevance of Principal’ products, programs and services and improves your interactions with Principal through easier access to your information within the group.

Service Providers

Principal may hire service providers, which may be affiliates, to perform services on its behalf. This may include, without limitation, a person or an organization retained by Principal to perform work on its behalf, including for marketing research, customer service and web-related services, and quality control assessment. Principal provides them with a limited amount of information which is necessary in order for them to provide the services required. They are prohibited from using the information for purposes other than to facilitate and carry out the services they have been engaged to provide. For example:

Personal information collected from contest participants may be shared with Principal’s contest administrator to contact selected winners.

Personal information may be disclosed to Principal’s accountants, auditors, agents and lawyers to enable it to make informed decisions with respect to its rights and obligations.

Sale or Transfer of Business or Other Transaction

Principal may disclose personal information to a third party in connection with a sale or transfer of business or assets, an amalgamation, reorganization or financing of parts of its business (including the proceedings of insolvency or bankruptcy). In the event the transaction is completed, your personal information will remain protected y applicable privacy laws. In the event the transaction is not completed, Principal will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information, in compliance with applicable laws.

Other Permitted Reasons

From time to time, Principal may be compelled to disclose personal information in response to a law, regulation, court order, subpoena, valid demand, search warrant, government investigation or other legally valid request or inquiry. Principal may also disclose information to its accountants, auditors, agents and lawyers in connection with the enforcement or protection of its legal rights. Principal also reserves the right to report to law enforcement agencies any activities that it, in good faith, believes to be unlawful or to law enforcement and emergency services providers, in an emergency or where required or permitted by law. Principal may release certain personal information when it has reasonable grounds to believe that such release is reasonably necessary to protect the rights, property and safety of others and itself, in accordance with or as authorized by law.

With Your Consent

Other than the purposes listed above, Principal may, with your implied or express consent, share or disclose your personal information outside of its group of companies, in accordance with applicable laws.

How Principal manages consent?

By visiting the Site, including making purchases, creating an account, participating in a contest or promotional activity, you are providing your consent to the collection, use and disclosure of personal information as set out in this Privacy Policy. In some cases, your consent may be “implied” i.e. your permission is assumed based on your action or inaction at the point of collection, use or sharing of your personal information.

Principal will generally obtain consent when it wants to use personal information for a new purpose or for a purpose other than those stated at the time of collection in this Privacy Policy or in the terms and conditions of a specific product, service, contest, promotion or event you signed up for, participated in or purchased.

Your consent can be withdrawn at any time, except in limited circumstances, including legal or regulatory requirements or as a result of your contractual obligations with Principal.

If you choose not to provide Principal with certain personal information or if you withdraw your consent, where such withdrawal is available, Principal may not be able to offer you the products, programs or services that you requested or that could be offered to you.

How can you change your privacy choices?

Principal wants you to clearly understand your choices and make informed decisions about your privacy options. There are several options available for you to manage your privacy preferences, including, for example: managing your preferences within your account when applicable, at registration or by contacting Principal directly, changing your browser settings on your device, and/or, where available, using third party unsubscribe functionality.

Within Your Account

If you have an account with Principal, you can update your preferences through your account.

At Registration or by Contacting Principal

Directly You may opt in to receiving email marketing communications at the time of registration (for instance, when you create an online account or enter contests or promotions) or any time thereafter through your online account. Principal may also have your implied consent to send you such marketing electronic communications under applicable laws.

You may opt out of:

Receiving email marketing communications by clicking “unsubscribe” within any marketing email you receive; and

Receiving mail or telephone marketing, or quality control communications, by contacting Principal’ customer service or by communicating with Principal using the contact information below.

Please note the following regarding withdrawal of consent or changes in your privacy preferences:

Even if you have opted out of receiving marketing communications from Principal, Principal may still contact you for transactional purposes, in compliance with applicable laws (e.g., for customer service, product information, service or reminder notices, or recalls). Principal may also need to contact you with questions or information regarding your customer service inquiries; and

It may take some time for all of Principal’ records to reflect changes in your preferences (e.g., if you request that you not receive personalized marketing communications from Principal, your preference may not be captured for a promotion already in progress).

Changing Your Browser Settings on Your Device

Principal use technologies to enhance your customer experience and present offers to you, including interest-based advertisements. For example, technologies such as cookies allow Principal to recognize when you use or return to the Site, providing you with a more seamless experience. You may delete or disable certain of these technologies at any time via your browser. However, if you do so, you may not be able to use some of the features of the Site.

Please refer to your browser instructions or help screen to learn more about how to block, delete and manage cookies on your computer or mobile device.

Using Third Party Unsubscribe Functionality

Principal may use third parties (e.g., web companies or social media platforms) that use certain technologies to analyze your browsing behaviour as you visit the Site or to provide advertising. Please see the Online Technologies section for information how to manage your privacy preferences with respect these third parties.

You may also control the ads you see on Google and Facebook services in your Google Ads Settings and Facebook Ad Preferences.

How Principal stores and safeguards personal information?

Principal takes the security of your personal information very seriously and are committed to protecting your privacy by using a combination of administrative, physical and technical safeguards implemented by Principal and its web hosting agency.

How Principal Protects Personal Information

Principal employs organizational, physical and technological measures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. These measures include access restrictions, encryption, and personnel training concerning the importance of preserving the privacy, confidentiality, and security of the personal information collected. These safeguards also apply when Principal disposes of or destroy your personal information.

Please be careful whenever sending personal information to Principal electronically. Please note that transmissions over the Internet are never completed protected or exempt from error. It is the reason why Principal cannot guarantee the security of the information transmitted electronically since such transmissions are conducted at your risk and peril. More specifically, an email sent to the Site or from the Site cannot be protected. Principal recommends that you keep this in mind when you determine the nature of the information transmitted electronically. Moreover, when you use them, the protection of your login, password and other special access elements of the Site is your exclusive responsibility. Please ensure that they are kept confidential.

Transfer of Personal Information Outside of Canada

Principal may share personal information within Principal’ groups of companies in Canada and with its affiliates and subsidiaries outside Canada. Some of its service providers may also access, process or store your personal information outside of Canada. Principal uses reasonable safeguards, such as contractual requirements, to ensure that its service providers protect your personal information wherever it is used or stored.

As a result, when your personal information is used or stored in a jurisdiction other than Canada, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

How Long Principal Keeps Personal Information

Nous conservons vos renseignements personnels aussi longtemps qu’il est nécessaire de le faire aux fins pour lesquelles nous les avons recueillis, sauf si la loi exige ou permet une conservation différente. Lorsque nous n’en avons plus besoin, nous détruisons vos renseignements personnels de façon sûre ou les anonymisons (de sorte qu’ils ne permettent plus de vous identifier).

Minors

It is neither Principal’s goal nor its intention to collect or post personal information concerning persons under the age of majority in their territory of residence without their parent or legal guardian’s consent. Principal does not knowingly provide any personal information collected from such persons, regardless of its source, to any third party for any purpose whatsoever.

Notwithstanding the foregoing, it is possible that Principal nevertheless collects such information if same is provided to it. Principal therefore encourages parents to inform their children about the possible consequences of using the Site and disclosing information through the Site. Principal will not assume any responsibility with respect to the use of the Site or disclosure of information via the Site by children.

MINORS ARE HEREBY REQUIRED TO OBTAIN THE PERMISSION OF THEIR PARENT OR LEGAL GUARDIAN BEFORE PROVIDING ANY PERSONAL INFORMATION TO Principal.

Accessing and correcting your personal information

You have the right to access and rectify the personal information Principal holds about you, subject to any legal restrictions. Upon request, Principal will provide you with access to your personal information within a reasonable timeframe, in compliance with applicable laws. It is your responsibility to provide accurate, correct and complete information.

You can request access or rectification by contacting Principal directly.

Changes to the privacy policy

Principal may make changes to this Privacy Policy from time to time. Any changes that Principal makes will become effective when it posts a modified version of the policy on the Site. If the changes made are significant, Principal will provide a more prominent notice when required by applicable laws. By visiting the Site, purchasing a product and/or using services after the modified version of the Privacy Policy has been posted or you have been informed of such update, you are accepting the changes to the Privacy Policy. It is your obligation to ensure that you read, understand and agree to the latest version of the Privacy Policy. The “Effective Date” at the top of the Privacy Policy indicates when it was last updated.

Who can you contact with privacy questions?

For questions regarding Principal’s data protection and privacy practices, this Privacy Policy or the Site, please send an email to Principal at:

info@principal.studio

Your Acceptance of this Agreement

These Terms of Use (the “Agreement”) is an agreement between you and Principal, and governs your access and use of the Website. This Agreement also provides benefits to Principal’ affiliates, suppliers and sub-contractors (collectively the “Affiliates and Suppliers”). By accessing or using the Website you signify that you agree to be bound by this Agreement, and represent and warrant that you have the legal authority to consent to and accept this Agreement. If you do not agree with each provision of this Agreement, please do not access or use the Website. This Agreement is in addition to any other agreement you may have with Principal.

Changes to the Agreement

Only those individuals residing in Canada, who are of the age of majority in their jurisdiction of residence and who can legally form binding contracts under applicable laws may use the Website. You may not use the Website if you live in a jurisdiction where access to or use of the Website or any part of it may be illegal or prohibited. It is solely your responsibility to determine whether your use of the Website is lawful, and you must comply with all applicable laws. Principal reserves the right to request proof of identification and age.

Authorized Users

Principal reserves the right, from time to time, in its sole discretion, to change, supplement or amend the Agreement as it relates to your future use of the Website, for any reason, and without any prior notice or liability to you or any other person. The then current version of the Agreement will be posted on the Website, and you are responsible for periodically reviewing the Agreement prior to using the Website. If any term, condition or any change thereto is not acceptable to you, you must discontinue your use of this Website. Access to or use of this Website after any have been posted shall constitute your acceptance of this Agreement as amended. You may not change, supplement, or amend this Agreement in any manner.

Ownership and Permitted Uses of the Website

The Website (including any and all content, material, custom graphics, button icons, and text and the presentation, arrangement, coordination, images, video and audio forms, icons, software, designs, applications, data, and other elements available on or through the Website) is the property of Principal or its respective owners, as the case may be, and is protected by Canadian, U.S. and international copyright, trade-mark and other laws. Your use of the Website does not transfer to you any ownership or other rights in the Website or its content. The Website is made available to you for personal use only. You may use the Website only in the manner described expressly in this Agreement and subject to all applicable laws. Using the Website for any other purpose or in any other manner is strictly prohibited.

Principal hereby grants you a personal, limited, revocable, non-transferable, non-assignable and non-exclusive license to access, read and print the content of this Website for your personal, non-commercial. You may not modify any of the pages, nor remove or alter any visible or non-visible identification, marks, notices, or disclaimers. The Website and its content may not be copied, imitated, reverse engineered, reproduced, republished, uploaded, posted, transmitted, modified, indexed, catalogued, mirrored or distributed in any way, in whole or in part, without the express prior written consent of Principal. You may not use any of the software that is used in the operation or provision of the Website except while you are using the Website in accordance with this Agreement.

Posted Information And Submissions

This Website may provide features that allow you to post messages and content, to interact with Principal and other users through a message board and to upload files, documents or other materials (collectively, the “Submissions”). When using any of the features of the Website, you agree not to:

I) Restrict or inhibit any other user from using and enjoying this Website, interfere or attempt to interfere with the proper workings of the site or do anything which in the sole discretion of Principal imposes an unreasonable or disproportionately large load on the Principal Website infrastructure;

II) Post or transmit any unlawful, threatening, abusive, libellous, defamatory, obscene, vulgar, pornographic, profane or indecent information of any kind, including, without limitation, any Submission constituting or encouraging conduct that would constitute a criminal offence, give rise to civil liability or otherwise violate any local, provincial, national or international law or regulation;

III) Post or transmit any Submission, including, without limitation, articles, images, stories, software or other material, which violates or infringes upon the rights of others, including material which is an invasion of privacy or publicity rights or which is protected by any intellectual property rights, including, without limitation, copyright, patent, trade secret, trademark or other proprietary rights herein, or derivative works with respect thereto, without first obtaining permission from the owner or rights holder;

IV) Post or transmit any Submission which contains a virus or other harmful component, or provides or creates computer viruses;

V) Post or transmit junk mail, chain letters, unsolicited mass mailing or spam; or

VI) Use the Website for commercial purposes, including, without limitation, posting, uploading or transmitting any Submissions which contain advertising or which engage in commercial activities and/or sales, or which involve contests, sweepstakes, barter and/or advertising

By posting or uploading Submissions to this Website, you grant Principal a royalty-free, perpetual, non-exclusive, irrevocable, unrestricted, worldwide right and license to use, reproduce, store, adapt, translate, modify, make, have made or make derivative works from, transmit, distribute, publicly perform or display such Submissions for any purpose. In addition, you hereby (i) agree to waive all moral rights in any Submission in favour of Principal; (ii) consent to your name, address and e-mail appearing as the contributor of any Submission, where applicable, and to the disclosure and/or display of such information and any other information which appears in or is associated with a Submission; (iii) acknowledge and agree that Principal is not responsible for any loss, damage, or corruption that may occur to your Submissions; and (iv) acknowledge and agree that any Submissions you provide for display on this Website will be considered non-confidential.

Principal may review Submissions before they are posted and may refuse to post any Submission to this Website. Principal reserves the right, in its sole discretion, to edit or remove any Submission. You acknowledge and agree that Principal may, in its sole discretion, monitor this Website periodically and disclose any information as necessary to satisfy any law, regulation or other governmental or Court request, to operate this Website properly or to protect itself or other users of the Website. Any such disclosure shall be in accordance with Principal’s Privacy Policy.

Principal is not responsible for the content of any Submission. Submissions represent the views and opinions of the person(s) posting the Submission and do not represent the views or opinions of Principal, its directors, officers or employees.

No Linking, Framing, Mirroring, Scraping or Data-Mining

Links to this Website without the express written permission of Principal are strictly prohibited. To request permission to link to the home page of the Website, please send an e-mail to info@principal.studio. Principal may in its discretion cancel and revoke any permission it may give to link to the home page of the Website at any time and without any notice or liability. The framing, mirroring, scraping or data-mining of this Website or any of its content in any form and by any means is also strictly prohibited.

Trade-mark Information

Principal® and other marks and logos appearing on the Website are registered and unregistered trade-marks, or trade names owned or licensed by Principal. Other product, service marks and company names and logos appearing on the Website may be registered or unregistered trade-names or trade-marks of their respective owners. Any use of the trade-names, trade-marks, and logos (collectively, the “Marks”) displayed on the Website. Nothing appearing on the Website or elsewhere shall be construed as granting, by implication, or otherwise, any licence or right to use any Marks displayed on the Website.

Unsolicited Comments

Principal hopes that you find the Website to be a valuable service and welcomes your feedback (send comments to info@principal.studio. However, Principal does not accept unsolicited ideas, including ideas for new advertising campaigns, new or improved products, services or technologies. The purpose of this policy is to avoid potential misunderstandings or disputes. Accordingly, please do not send any unsolicited ideas, suggestions or other materials (“Unsolicited Comments”) to Principal.

If you do send Unsolicited Comments to Principal, Principal must have the right to use them. Therefore, you grant (or warrant that the owner of the Unsolicited Comments grants) to Principal and its assigns a perpetual, royalty-free, irrevocable, unrestricted, non-exclusive, assignable, transferable, sub-licensable, right and license to copy, modify, publish, create derivative works from, distribute, publicly display and otherwise use the Unsolicited Comments or any ideas, concepts, know-how or techniques associated with the Unsolicited Comments for any purpose whatsoever. You also agree, represent and warrant that all moral rights in the Unsolicited Comments are waived in favour of Principal and its assigns.

Promotions and contests

From time to time Principal may offer special promotions on products purchased through the Website. All such promotions are subject to specific terms and conditions. Principal may also make contests available to users of the Website and others. All contests are governed by this Agreement and any specific applicable contest rules which Principal may provide. By participating in a contest through the Website, you signify your agreement and acceptance of this Agreement and any applicable contest rules which Principal may provide.

Other Websites

While this Website may contain links to third party websites, Principal is not responsible for the content of any linked websites. Principal provides these links only as a convenience and these linked websites are not under the control of Principal. Principal makes no representation or warranty regarding, and does not endorse, any linked websites, the information or any of the products or services appearing, available or described thereon. Links do not imply that Principal sponsors, endorses, is affiliated or associated with, or is legally authorized to use any content displayed in or accessible through the links. When you access such websites, you are doing so at your own risk and you should abide by the terms and conditions of use of the third party websites.

Disclaimer And Liability Exclusion

Principal MAKES REASONABLE EFFORTS TO ENSURE THAT THE GENERAL CONTENT IT PROVIDES TO THE WEBSITE IS ACCURATE AND RELIABLE. HOWEVER, THIS WEBSITE AND ITS CONTENT ARE NOT TO BE CONSTRUED AS A FORM OF PROMOTION. THE WEBSITE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, AND WITHOUT ANY REPRESENTATIONS, WARRANTIES OR CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, AND INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, PERFORMANCE OR DURABILITY, ALL OF WHICH ARE HEREBY DISCLAIMED BY Principal AND ITS AFFILIATES AND SUPPLIERS TO THE FULLEST EXTENT PERMITTED BY LAW. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, Principal AND ITS AFFILIATES AND SUPPLIERS MAKE NO REPRESENTATION, WARRANTY OR CONDITION THAT: (A) THE WEBSITE WILL BE COMPATIBLE WITH YOUR COMPUTER AND RELATED EQUIPMENT AND SOFTWARE; (B) THE WEBSITE WILL BE AVAILABLE OR WILL FUNCTION WITHOUT INTERRUPTION OR WILL BE FREE OF ERRORS OR THAT ANY ERRORS WILL BE CORRECTED; (C) THE USE OF THE WEBSITE WILL BE FREE OF VIRUSES, TROJAN HORSES, WORMS OR OTHER DESTRUCTIVE OR DISRUPTIVE COMPONENTS; OR (D) THE USE OF THE WEBSITE WILL NOT INFRINGE THE RIGHTS (INCLUDING INTELLECTUAL PROPERTY RIGHTS) OF ANY PERSON; AND Principal AND THE AFFILIATES AND SUPPLIERS DISCLAIM ANY AND ALL LIABILITY REGARDING SUCH MATTERS TO THE FULLEST EXTENT PERMITTED BY LAW.

Principal AND ITS AFFILIATES AND SUPPLIERS WILL NOT UNDER ANY CIRCUMSTANCES BE LIABLE TO YOU OR ANY OTHER PERSON FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE AND EXEMPLARY DAMAGES OR LOSSES, HOWSOEVER CAUSED, ARISING FROM, CONNECTED WITH, OR RELATING TO THE WEBSITE OR THIS AGREEMENT INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF USE, LOST PROFITS OR LOST SAVINGS, OR RESULTING FROM VIRUSES, DATA CORRUPTION, FAILED MESSAGES, TRANSMISSION ERRORS OR PROBLEMS, LINKS TO THIRD-PARTY WEBSITES, THIRD-PARTY CONTENT, PRODUCTS OR SERVICES, THE USE OR INABILITY TO USE THIS WEBSITE OR THE CONTENT UNDER ANY THEORY OF LIABILITY (WHETHER ON A CONTRACTUAL OR EXTRACONTRACTUAL BASIS, TORT, STRICT LIABILITY OR ANY OTHER THEORY OR LAW OR EQUITY), REGARDLESS OF ANY NEGLIGENCE OR OTHER FAULT OR WRONGDOING AND FUNDAMENTAL BREACH BY Principal OR ANY PERSON FOR WHOM Principal IS RESPONSIBLE EVEN IF Principal, ITS AFFILIATES AND SUPPLIERS OR ANY OF ITS LAWFUL MANDATORIES OR THEIR RESPECTIVE DIRECTORS, OFFICERS OR EMPLOYEES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR CLAIM.

Indemnification

You agree to indemnify, defend, and hold harmless Principal, its Affiliates and Suppliers (collectively, the “Indemnified Parties“) from and against all claims, losses, expenses, damages and costs, including reasonable attorneys’ fees, sustained, incurred or paid by the Indemnified Parties, resulting from any violation of these terms and conditions or any activity related to your use of the Website by you or any other person accessing the Website on your behalf. You will assist and co-operate as fully as reasonable required by the Indemnified Parties in the defense of any such claim or demand.

Contacting Principal

Principal would always like to hear from you. For general questions about Principal products and services, you may contact Principal by email, or postal mail as below:

Email: info@principal.studio

Postal mail: 307-6250 Hutchison street, Montreal, QC H2C 4C5

Termination of the Website and This Agreement

Principal may, at any time without notice of liability to you, and for any reason whatsoever: (a) change, suspend or terminate, temporarily or permanently, the Website or any part of it; or (b) restrict, suspend or terminate (in whole or in part) your permission to access or use the Website, all without any notice or liability to you or any other person. If you breach any provision of this Agreement, Principal may prohibit you from using this Website.

If this Agreement or your permission to access or use the Website is terminated by you or by Principal for any reason, then: (a) this Agreement will nevertheless continue to apply and be binding upon you and any persons you represent, jointly and severally, regarding your prior access to and use of the Website, and anything connected with, relating to or arising therefrom; and (b) Principal may continue to use and disclose your personal information in accordance with the Privacy Policy, as amended from time to time.

Governing Law and Dispute Resolution

This Website is controlled by Principal from its offices located in Montreal, Province of Quebec, Canada. This Agreement, the Privacy Policy and all related matters are governed solely by the laws of the province of Quebec, and applicable federal laws of Canada, excluding any rules of private international law or the conflict of laws which would lead to the application of any other laws. The United Nations Convention on Contracts for the International Sale of Goods will not apply to this agreement or to any purchase of merchandise through the Website, to the extent the Website offers products for sale online. Any dispute between Principal and you arising from, connected with or relating to the Website, this Agreement, or any related matters must be resolved before the Courts sitting in the City of Montreal, Quebec, Canada, and you hereby irrevocably submit and consent to the original and exclusive jurisdiction of those Courts in respect of all disputes.

Other Matters

This Agreement, as it may be amended from time to time, including the Privacy Policy and all legal notices and policies contained on the Website, constitute the entire agreement between you and Principal with respect to the access or use of the Website and the content and supersede any previous and contemporaneous communications, representations, understandings, proposals and agreements, whether oral or written, between Principal and you with respect to such subject matter.

The provisions of this Agreement shall enure to the benefit of and be binding upon each of Principal and its Affiliates and Suppliers and each of their respective successors and assigns and related persons, and you and your heirs, executors, administrators, successors, and personal representatives (and those of any person you represent). You and the persons you represent may not assign this Agreement or the rights and obligations under this Agreement without the express prior written consent of Principal, which may be withheld in Principal’ sole discretion. Principal may assign this Agreement and its rights and obligations under this Agreement without your consent or the consent of any persons you represent.

No consent or waiver by any party to or of any breach or default by any other party in its performance of its obligations under this Agreement will be deemed or construed to be a consent to or waiver of a continuing breach or default or any other breach or default of those or any other obligations of that party.

You (on the one hand) and Principal and its Affiliates and Suppliers (on the other hand) are independent contractors and no agency, partnership, joint venture, employment or franchise relationship is intended or created by this Agreement or your use of the Website.

If any provision of this Agreement shall be held by a court of competent jurisdiction to be invalid, illegal or unenforceable, such provision shall be interpreted as necessary to carry out the intent of the parties and the other provisions herein shall remain in full force and effect.

Any rights not expressly granted