Principal is a Canadian strategy and design firm that helps organizations define and express their identity. We bring together branding and digital professionals in a global and integrated design approach that reinforces the cultural, reputational and financial value of organizations while leaving a positive, lasting mark on the world.



  • Bryan K. Lamonde
  • Mathieu Cournoyer
  • François Morin
  • Bruno Cloutier
  • Julien Hébert
  • Marie-Hélène Rodriguez
  • Nick Losacco
  • Justine Crépeau-Viau
  • Djahida Belkissen
  • Éloïse Carrier
  • Chloé Miglierina
  • Dominic Baron-Chartrand
  • Guillaume Clermont
  • Hélio Teles

Selected clients

Canadian Centre for Architecture
Papier Art Fair
Lambert & Fils
Ville de Montréal
Montreal Museum of Fine Arts
University of Toronto
McCord Museum
University of Montreal
International Olympic Committee

See more clients


Awards and achievements

Our work is frequently rewarded in national and international design competitions and we are regularly the subject of articles in design reference books, blogs and magazines.

See the diary

Jobs & internships

Our human-scaled team is constantly looking for new talent. If you recognize yourself in Principal, do not hesitate to send us your application.

Spontaneous application