We are a strategy and design office. We help organizations define and express their identity. We bring together branding and digital professionals in a comprehensive, integrated design approach.
Contact
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Montreal˚C0:00:00 GMT-5
Services
Branding
Brand strategy
Positioning
Corporate identity
Brand architecture
Visual identity
Brand platform
Standards guide
Typeface design
Brand strategy
Positioning
Corporate identity
Brand architecture
Visual identity
Brand platform
Standards guide
Typeface design
Web
Digital strategy
Content architecture
Wireframing
User experience (UX)
User research
Web design
Development
Digital strategy
Content architecture
Wireframing
User experience (UX)
User research
Web design
Development
Campaign
Art direction
Social media
Posters
Print programs
Catalogs
Event advertising
Motion design
Art direction
Social media
Posters
Print programs
Catalogs
Event advertising
Motion design
Print
Content architecture
Editorial design
Type design
Books and catalogs
Collection identity
Page layout
Content architecture
Editorial design
Type design
Books and catalogs
Collection identity
Page layout
Wayfinding
Wayfinding diagrams
Signage family
Visual design
Cartography
Pictogram design
Typographic grids
Design of signage objects
Wayfinding diagrams
Signage family
Visual design
Cartography
Pictogram design
Typographic grids
Design of signage objects
Exhibition
Scenographic design
Spatial layout
Typographic grids
Illustration creation
Advertising campaigns
Media development
Technology consulting
Catalogs
Scenographic design
Spatial layout
Typographic grids
Illustration creation
Advertising campaigns
Media development
Technology consulting
Catalogs
Team
Bryan-K. LamondeAssociate
Mathieu CournoyerAssociate
Bruno CloutierAssociate
François MorinAssociate
Julien Hébert
Marie-Hélène Rodriguez
Nick Losacco
Justine Crépeau-Viau
Djahida Belkissen
Éloïse Carrier
Chloé Miglierina
Hélio Teles
Mathieu CournoyerAssociate
Bruno CloutierAssociate
François MorinAssociate
Julien Hébert
Marie-Hélène Rodriguez
Nick Losacco
Justine Crépeau-Viau
Djahida Belkissen
Éloïse Carrier
Chloé Miglierina
Hélio Teles
Selected Clients
Canadian Centre for Architecture
Théâtre Prospero
Lambert & Fils
Montreal Museum of Fine Arts
McCord Stewart Museum
City of Montreal
The Power Plant
International Olympic Committee
University of Toronto
La Shed
CBC/Radio-Canada
Bixi
Théâtre Prospero
Lambert & Fils
Montreal Museum of Fine Arts
McCord Stewart Museum
City of Montreal
The Power Plant
International Olympic Committee
University of Toronto
La Shed
CBC/Radio-Canada
Bixi
Awards and achievements
Our work is frequently rewarded in national and international design competitions and we are regularly the subject of articles in design reference books, blogs and magazines.
Jobs & internships
Our human-scale team is constantly on the lookout for new talent. If you see yourself in Principal, please send your application to cv@principal.studio. Please note that no internships are currently available.
