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    Review of the Year 2022


    We would like to share with you a brief look over the remarkable year we’ve just gone through.

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    Principal named Design Studio of the Year by the ADCC


    Last November, Principal was named Design Studio of the Year by the Advertising & Design Club of Canada (ADCC).

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    A Felix for the cover of the year at l’Adisq


    The album CRASH by Les Louanges, won a prestigious Felix for the album cover of the year at the Gala de l’Adisq last November 2.

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    Principal featured in Grenier aux Nouvelles


    A great month of November for Principal, we were lucky enough to be profiled in Grenier Magazine.

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    Talk on Quebec design in Toronto


    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

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    FORUM Design Conference


    Last July, Bryan-K. Lamonde, creative director at Principal, was invited to speak at the FORUM event broadcast online via The Brand Identity.

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    Principal wins the Design Grand Prize at the Idea 2022 competition


    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week


    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

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    3 times winner at The New York’s Type Directors Club Award


    This year, Principal won 3 prestigious TDC Awards in New York.

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    Jury for the Idéa design competition


    Last February, our creative director and associate Bryan-K. Lamonde was selected to form the jury of the most important design competition in Quebec.

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    The Band Identity – The Process Three


    The Process Three houses ten fascinating, discerning and aforethought identity projects from the graphic design industry, with a selection of iterations and workings that led to their final outcome.

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    Talk at the Faculty of Architecture of McGill University


    After becoming hyper-specialized, the disciplines of design and architecture may have forgotten how to collaborate with each other and sometimes have difficulty understanding each other.