• portrait-rolfharder

    Design Portrait : Rolf P. Harder


    Portrait of a designer originally from Germany who migrated to modern Canada and was seduced by the promises of a nation in the midst of cultural expansion.

  • Principal-TheGund-Outdoor-Logo-Square

    A new strategic direction for The Gund


    The Gund (previously Gund Gallery) at Kenyon College in Ohio has launched its new brand identity, designed by Principal.

  • Principal x Soma

    Principal at Maison de Soma


    A well-deserved break for everyone!

  • IDEA 2023 - Post

    IDEA Awards 2023


    Principal wins the design grand prix for the second year running.

  • principal-gundgallery-square

    Gund Gallery selects Principal for repositioning


    Principal begins a collaboration with the prestigious Gund Gallery, located on the campus of Kenyon College in Ohio State, USA.

  • review2022

    Review of the Year 2022


    We would like to share with you a brief look over the remarkable year we’ve just gone through.

  • ADCC-trophés

    Principal named Design Studio of the Year by the ADCC


    Last November, Principal was named Design Studio of the Year by the Advertising & Design Club of Canada (ADCC).

  • DSCF9917

    A Felix for the cover of the year at l’Adisq


    The album CRASH by Les Louanges, won a prestigious Felix for the album cover of the year at the Gala de l’Adisq last November 2.

  • Grenier - Magazine cover-Square

    Principal featured in Grenier aux Nouvelles


    A great month of November for Principal, we were lucky enough to be profiled in Grenier Magazine.

  • principal-new-adcc-talk

    Talk on Quebec design in Toronto


    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

  • _MG_9439_PREVIEW

    FORUM Design Conference


    Last July, Bryan-K. Lamonde, creative director at Principal, was invited to speak at the FORUM event broadcast online via The Brand Identity.

  • Principal-CRASH-CoverImage (1) copy

    Principal wins the Design Grand Prize at the Idea 2022 competition


    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.