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    Talk on Quebec design in Toronto


    On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contributio

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    Principal wins the Design Grand Prize at the Idea 2022 competition


    11 awards in the Idéa competition, including the Grand Prix of the year in the Design category.

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    Lambert & Fils x cc-tapis, New York Design Week


    For New York Design Week, the lighting designer and rug designer are joining forces to present an immersive event focused on textures and patterns.

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    3 times winner at The New York’s Type Directors Club Award


    This year, Principal won 3 prestigious TDC Awards in New York.

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    Jury for the Idéa design competition


    Last February, our creative director and associate Bryan-K. Lamonde was selected to form the jury of the most important design competition in Quebec.

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    The Band Identity – The Process Three


    The Process Three houses ten fascinating, discerning and aforethought identity projects from the graphic design industry, with a selection of iterations and workings that led to their final outcome.

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    Talk at the Faculty of Architecture of McGill University


    After becoming hyper-specialized, the disciplines of design and architecture may have forgotten how to collaborate with each other and sometimes have difficulty understanding each other.

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    Fictions is an immersive virtual exhibition of eight Montreal designers. Presented by the Collectif des Createurs Canadiens. Curated by Nicolas Bellevance-Lecompte.