Client
Service
Sector
Year
Plural
Branding, Web
Museum & Gallery
2023
A sober, flexible graphic system designed to highlight the diversity of mediums and artistic expressions presented at the show.
A dynamic web platform offering user-friendly access to the event's program and to all the works on display, facilitating potential acquisitions.
This visual identity extends consistently from the online platform to the on-site experience at the show, creating a seamless experience from one medium to the next.
Formerly known as Papier, Montreal's largest contemporary art fair has undergone a major transformation, giving birth to Plural. The fair now celebrates a wide diversity of artistic mediums, from paper to sculpture, digital art to installations.The new identity is modulated to the rhythm of playful yet minimalist typographic compositions, keeping the spotlight on the artworks while echoing the festive character of the fair.
The pair of parentheses symbolizes an open canvas brimming with endless artistic possibilities. It represents a space where artists and art enthusiasts converge, transcending boundaries and embracing the richness of creative expression. Plural helps users experience the vibrant tapestry of contemporary art, where every parenthesis holds the potential for awe-inspiring work.
Credits
Creative Direction: Bryan-K. Lamonde
Web Creative Direction: Bruno Cloutier
Design: Julien Hébert, Mali Savaria-Ille
Strategy: Pierre-Bernard Dow-Blanchet
Web Design: Nick Losacco
Development: Jules Renaud
Project Management: Justine Crépeau-Viau
Technology Direction: François Morin
Account Direction: Mathieu Cournoyer
Typefaces
Pantasia by Wei Huang
Rhymes by Maxitype
Awards & Mentions
ADCC 2023, Silver
IDÉA 2024, Gold, Bronze
