Coral
An Unruly Brand Connecting Artists With Their Fans
2023
| Client | Coral |
|---|---|
| Project | An Unruly Brand Connecting Artists With Their Fans |
| Service | Branding, Web, Campaigns |
| Sector | Tech |
Coral is a crypto-powered marketplace for music, collectibles, events, experiences, and empowered fans. It rewards fans for supporting and promoting artists.
Music has the remarkable ability to bring people closer and create a sense of connection. Coral needed a brand that would align with their mission of celebrating and using the unique power of music to directly support artists, fans, and the communities they create together.
The logo’s focal point is a bold and stylized monogram, where a dynamic spark emerges, symbolizing the transformative power of music and the platform’s role in creating a new currency of artistic expression.
Typography also plays a big role in the graphic system. Mostly set in white on dark backgrounds, its neutrality brings a certain seriousness and confidence, while allowing for playful compositions in appropriate situations. It always contrasts with the symbol and wordmark.
Brand photography is straightforward, unstaged, gritty, unapologetic and alive. It captures the personality of the artists and the intensity of the fans. We also developed a more versatile graphic language using colourful and grainy coral illustrations. Those make a direct connection with the brand name, alluding to the clusters of fans and artists created by the platform.
Additionally, our project encompassed the design of Coral’s website, serving as a central hub for the brand, facilitating transactions between fans and artists, and providing an interactive live-streaming platform. It’s all part of Coral’s commitment to reward their users and the artists they promote.
Images
At the core of the identity is this bold monogram where a spark emerges, symbolizing the transformative power of music and the platform’s role in creating a new currency of artistic expression.
We have also conceptualized and crafted several campaigns for a variety of products and events powered by Coral.
