Contemporary Art Fair 2018
|Project||Contemporary Art Fair 2018|
|Service||Branding, Web, Campaigns, Print|
Papier is the most important art fair in Quebec. The event is a major driver of the contemporary Canadian art market and constitutes a privileged space for exchanges and meetings for the general public, art lovers as well as professionals in the visual arts community. Main work for several years on the visual identity and the deployment of its campaigns on various types of platforms.
Using simple shapes and a characteristic color palette, the identity of Papier takes the city by storm with striking graphic interventions. A modular system put in place to evolve over time allows flexibility and deployment of the identity on different media, both at the venue of the fair, in printed objects and on the web. The simple, robust and objective forms allow one to distance oneself from the works and not to interfere with them.