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On June 9, Bryan-K. Lamonde, creative director at Principal, was present at the Advertising & Design Club of Canada (ADCC) to give a conference about Quebec graphic design and its concrete contribution to local culture.

During the conference, five small studios on a human scale were presented, highlighting why Montreal is a hub of design in Canada. It is with a brief history of roots, influences from major design institutions and Quebec designers that the visual landscape has been shaped over time. This conference was followed by a month-long exhibition in the faculty of design at George Brown College in Toronto. It would include the work of Baillat Studio, Caserne, Cossette, Criterium, lg2, Paprika, Principal, Sid Lee and Wedge.